5 Tips to Exceed Expectations on Your Development and Design Projects

What is the one thing that every UI/UX designer strives to achieve during a design project? Many would say that they’re willing to satisfy clients. While that is partially true, there’s more to it. Website designers are always putting efforts to exceed clients’ expectations and deliver them much more value than they asked for. 

But how easy is it to impress the clients and go beyond their expectations? Some web developers describe their experience in handling design projects, as a “mixture of ups and downs”. Some developers explained how the client would make last-minute changes to the scope of work, making the whole designing process even more troublesome.  

In fact, 66% of customers fail to remember when was the last time a brand exceeded their expectations

But, that should not be a reason to give up at all. Don’t forget that happy clients can help you with larger design projects and unlimited referrals to bag new projects. In this article, we’ve come up with some effective tips that can help you exceed clients’ expectations. 

Settle in and let’s get started. 

1. Take notes and keep asking questions 

Taking notes during any meeting is a good exercise. Designers and developers are always preoccupied with a lot of responsibilities. It can be difficult for them to keep track of every minor detail. Taking notes is a good practice as it can help the designers to stay aware of minor to major details involved in a design project. Hence, the chances of missing out on any client instructions are much lower here. 

In fact, during a video conference, if you feel that the client is going too fast and you’re unable to note down everything, you can always stop them by saying, “Please hold on. Let me note down all your instructions.” Trust us, this won’t offend the clients. It would rather make them believe how serious you’re about your work and that their projects are in good hands.

Also, asking questions during client meetings is important. Remember that your clients may not always know what you need to complete a design project successfully. They can miss out on important details. But as a designer, it’s your job to ask them relevant questions like: 

  • Can you help me with more details? 
  • How do you want to use this? 
  • Is there a story behind this? Can you tell me that? 

All these insights will improve the design and help you go beyond the regular expectations of the clients. 

2. Want to make a difference? Don’t just design, solve a problem! 

When you’re approaching a web designing/ UX designing project, make sure that you understand the underlying problem first. Did you know that 68% of customers believe that brands don’t care about their problems? That’s largely because brands try to jump to the solution before they even understand the problem. 

 For example, the client can face several issues that they want to resolve: 

  • They are not generating sufficient leads from the existing website
  • Their website traffic is declining drastically 
  • Their willing to fix some bugs in the existing website 

And so on! So, if you focus on the problem from the very beginning and try to find a solution for it, the design will shape up on its own. If you have new ideas that can solve the problem, never hesitate to inform the clients. Get into brainstorming sessions and explain to the clients your thoughts and plans. A client must have signed you as a website designer/UX designer, but you can show them that you’re much more than that. 

Organizations are looking for designers who are skilled with design and have the inherent ability to find solutions to various design problems. That can be a great way to exceed clients’ expectations in any design project. 

3. Deadlines are important! 

Deadlines matter, they really do! If you’ve committed to complete a design project within a certain time, make sure that it’s done within that very date. Missing deadlines simply affect your brand image and mess up your relationship with the clients. 

The best thing to do here is setting the deadlines smartly during the very first discussion. There can always be some last moment obstacles that may cause delay. So, take advance time and negotiate properly with the clients. 

Here’re some tips that may work: 

  • If you think a design project will take 3-days to complete, ask for at least a week’s time 
  • If you think you need a week’s time, ask for two weeks
  • If it’s a long design project and will need at least a month to complete, ask for six weeks

If you take more time beforehand, it won’t be an issue. But if you ask for minimum time and fail to submit within the stipulated deadline, that can create a negative impression in the client’s mind. So, plan the deadlines wisely. 

4. Don’t take a lot of time to reply 

A smart way to impress your clients is by keeping them at the top of your priority list. That means staying open to prompt communication and replying to their emails, texts, voice mails at the earliest. Here’s what we mean by swift communication: 

  • Try to go for a same-day response, if not an instant reply. Suppose, you’re working with international clients and there is a time zone difference. That can stop you from responding as soon as the client sends a message. But, make it a point to reply to the client within that very day.  
  • It is ideal for the valuable clients who pay on a monthly retainer model to set a 12-hour response time.

If you respond timely, it shows that you value each input coming from your clients. We know that web designing can get challenging at times. Frequent feedback and inputs from clients can be a lot to process. But, if you really want to exceed clients’ expectations, this is something you should prioritize. 

5. Stay simplistic and enjoy the journey 

Focus on the simple aspects of the designing process. Don’t try to focus on everything in one go. Instead, think of the aspects that really matter for your business and create a design that focuses on these very aspects. Get clarity over what the client really wants and align the designing process accordingly. 

Also, the entire designing process is a journey in itself. We know that designers often have a tough time dealing with so much feedback. But trust us, the journey itself is fun. So, enjoy the journey and celebrate the small victories. Keep the door open for communication and things will get simpler. 

Final Words 

Before concluding, we just want to add a small note for the brands. Enterprise owners often think that designing an attractive website will generate tons of leads. And if that doesn’t happen, the designers are the ones to blame. 

Also, enterprises should pay more attention to explaining their requirements to the designers. Did you know that half of the U.S. workforce doesn’t have an idea about what’s expected from them? This is definitely not the ideal situation. 

A good website needs apt design and content. Neglecting any one of these could mess up it all! So encourage communication, discuss things and create killer websites that prospects would love! 

Get a Live Demo

See how W3Dart can transform your customer success outcomes

You might also like:
  • Getting Rid of Project Delays – How we grew our digital agency to $361,000 in annual revenue by getting rid of project delays.
  • To understand how W3Dart can helps Agencies to get rid of projects delays and keep the customer happy. In this 15 -minute demo, you’ll learn how Screenshots and Video bug reporting and feedback features in W3Dart can make your team more efficient by saving time in report bugs. Request a Demo.
Originally Published October 8th, 2021, Updated October 21st, 2021
KK patel

KK patel is an experienced content marketer with a love for SaaS tech products. W3Dart being his brainchild, KK has always been a proactive problem solver. His tech prowess, combined with his leadership skills, led to the creation of this unique and powerful feedback tool. He KK patel loves exploring different forms of inbound marketing and taking on challenges.